App Store Optimisation's increasing role in user acquisition

App Store Optimisation's increasing role in user acquisition
App Store Optimisation's increasing role in user acquisition We spoke with Simon Thillay, Head of ASO for AppTweak about App Store Optimisation ahead of his panel at our upcoming Pocket Gamer Connects Helsinki . If you're interested in hearing more from him on this subject, why not head along? PocketGamer.Biz: What is a frequent misconception about App Store optimization when it comes to mobile games? Simon Thillay: Many publishers tackle ASO with the idea...

* This article was originally published here

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