Spec Miu Miu Product Film by Kim Haeun
Director/animator Kim Haeun in Seoul, South Korea: “In this personal film, I branded a perfume sold by Miu Miu, focusing on the brand slogan, ‘My imaginary friend and ideal design I dreamed of as a child.’
“Miu Miu is an Italian high fashion women’s clothing and accessory brand and a fully owned subsidiary of Prada. Miu Miu is named after the imaginary childhood friend of founder Miuccia Prada and the ideal clone she wanted to become.
“By deriving the three keywords for the brand ‘flower’, ‘falling’, and ‘imagining’, the theme of ‘falling into an imaginary world full of flowers’ was created.
“To visualize the concept of ‘falling into imagination’, I patterned the transition into which the camera enters and inserted it at each space transition. I also used a rhyming couplets structure in which the perfume appears on the front and back.”
Director/animator: Kim Haeun
Toolkit: Cinema 4D, Octane Render, Creative Cloud
* This article was originally published here