Noisegraph Studio Puts the Hogo System to Rest

From the design and CG team at Noisegraph in Madrid: “The challenge with this film was to represent in a poetic manner how the Hogo System provides the user with complete and deep rest.

“As the general concept, we decided to create a timelapse that would only affect the outdoor space while the bedroom area remained protected, generating a wide array of colors and sensations.

“Once the concept was defined, we started to work in parallel on a detailed storyboard. We continued developing shaders, scenes, assets and lighting until we came up with the visual mood. With it, we wanted to instill a unique feeling of peace and visual energy.

“Our goal was to focus on the different materials taking part in the product, such as wood, merino wool, pure 100% cotton, graphite, and thus make a representation that covered from the tiniest detail to the general product.”
 
Hogo System Product Film by NoisegraphSTASH MAGAZINE

Hogo System Product Film by NoisegraphSTASH MAGAZINE

Hogo System Product Film by NoisegraphSTASH MAGAZINE

Hogo System Product Film by NoisegraphSTASH MAGAZINE

Hogo System Product Film by NoisegraphSTASH MAGAZINE
 
Client: Hogo System

Agency: Socialmood

Agent/producer: Mushroom Company

Production: Noisegraph Studio
3D artist: Jimmy Andersson, Jose Gallardo, Carmelo Barberá

Music: Aimar Molero

The post Noisegraph Studio Puts the Hogo System to Rest appeared first on Motion design - STASH.



* This article was originally published here

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