The Morning After: YouTube is the new home of NFL Sunday Ticket
YouTube is ready for some more football. The streaming service has snagged the rights to the NFL Sunday Ticket package, which offers access to out-of-market games that air on Fox and CBS each Sunday. DirecTV, the current home of Sunday Ticket, has held the rights since 1994, but the bundle will move to Google’s streaming service next season. YouTube and the NFL didn’t announce the terms of the deal, but according to The Wall Street Journal, YouTube will pay $2 billion per year in a seven-year pact – around $500 million more per season than DirecTV is paying.
Having exclusive rights to a bundle with many out-of-market NFL games should draw even more users to YouTube. Live sport coverage is turning into the next battleground for streaming. Amazon Prime Video has an 11-year deal to stream Thursday Night Football games that started this season. Meanwhile, Apple is pushing further into live sports as well, with a 10-year deal to stream every Major League Soccer game via Apple TV starting in 2023.
– Mat Smith
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