Dumb Ways to Die TikTok song fuels mobile game revival

Dumb Ways to Die TikTok song fuels mobile game revival

The Dumb Ways to Die TikTok trend is bringing the 2013 mobile game back to life, with the title currently topping the iOS charts for the most popular free-to-play titles. Currently sitting above popular games like Genshin Impact, Pokémon Go, and Clash Royale, this upsurge in popularity is another sign of how influential TikTok is becoming in the wider culture, with gaming not left out.

If you don’t know, the Melbourne branch of Metro Trains released the Dumb Ways to Die game as an extension of their advertising campaign over ten years ago, famous for its quaint little tune and gratuitous depictions of random deaths. Now, the Dumb Ways to Die theme is fuelling a TikTok meme format, reminding viewers of the fun little mobile title.

The original release of Dumb Ways to Die was an interesting viral case study of its own, without even approaching the renewed popularity all these years later. Still, if it means some funny TikToks, cute minigames, and, you would hope, the original desired effect of educating people on the precariousness of life, then we’ll take it.

* This article was originally published here


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