IPG Mediabrands Wins GEICO’s $1.4B Media Review

IPG Mediabrands Wins GEICO’s $1.4B Media Review
IPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence's estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital...

* This article was originally published here

* This article was originally published here

Comments

Post a Comment

Popular posts from this blog

Fandom Buys Gamespot, TV Guide, & Metacritic in $55M Deal With Red Ventures

Image
Red Ventures has made a deal for Fandom to take over major assets such as Gamespot, TV Guide and Metacritic. While Nexstar Media Group has solidified their acquisition of The CW to reframe television, Fandom has acquired many of Red Ventures’ entertainment and gaming assets in the latest $55 million deal. Fandom has been the largest fan platform to date, now adding more bigger assets to their repertoire— GameSpot , Metacritic , TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine. The platform will now be ranked as the 14th ad supported site in the U.S. The CEO of Fandom, Perkins Miller added, “We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey.” Miller continued to explain
Read more

How To Get Your Delta 9 THC Gummies Delivered Cheaply?

Image
Do you want to indulge in Delta 9 THC Gummies for a sweet and enjoyable experience? With the rise of marijuana legislation across many states, it is easier than ever to have Cannabis delivered directly to your front door. But, just like ordering other items online, it can be hard to find the most reliable sources that offer great deals on these gummies without sacrificing quality or safety. In this article, we will provide helpful tips so that you can find out how to get Delta 9 THC Gummies delivered cheaply and remain safe while enjoying their delicious flavor! Here Are 7 Ways To Get Your Delta 9 THC Gummies Delivered Cheaply 1. Shop Around for Deals Shopping around for deals on Delta 9 THC gummies can be the key to getting your order delivered cheaper. It pays to research different vendors and websites before purchasing, as prices often differ from one outlet to another. Compare delivery times and prices from different vendors, and read reviews on customer experiences. Oth
Read more

What Governmental Body Directly Preceded the Ministry of Magic? Hogwarts Legacy Answers

Image
While completing Sophornia Quiz, she will ask you pretty challenging questions that might appear complex even if you are a big fan of Harry Potter. Therefore, answers to Sohpornia’s questions are widely required by Hogwarts Legacy players. Read this guide, and you will find out what governmental body preceded the Ministry of Magic in Hogwarts Legacy. What Governmental Body Directly Preceded the Ministry of Magic? Even though the first five questions of the quiz are straightforward, the sixth question made even the most experienced players fail. The question is, “What governmental body directly preceded the Ministry of Magic?” The game provides you with three possible answers: * This article was originally published here
Read more